IMPORTANT: This document is a business template for publication and should be reviewed by qualified California counsel before launch or whenever Good Boy materially changes its data practices, sales channels, subscriptions, or policies.

1. About This Privacy Policy

NRL Food Group, LLC, doing business as Good Boy ("Good Boy," "we," "us," or "our"), operates our website, online store, and related digital services (collectively, the "Services"). Our online store is powered by Shopify. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit or use the Services, purchase products, create an account, communicate with us, or otherwise interact with Good Boy.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, or disclosure of personal information, this Privacy Policy controls for those privacy matters.

2. Personal Information We Collect

The personal information we collect depends on how you interact with us and the Services.

• Contact information, such as your name, email address, telephone number, billing address, and shipping address.
• Order and transaction information, such as products viewed or purchased, cart activity, returns, exchanges, cancellations, discounts, gift cards, and transaction history.
• Payment-related information. Payments are processed by Shopify and/or other payment service providers. We may receive transaction details, payment status, and limited payment information, but payment processors may collect and process payment-card information directly under their own terms and privacy notices.
• Account information, such as login credentials, preferences, saved information, and settings if you create an account.
• Communications, including information you provide when contacting customer service, submitting a review, entering a promotion, or otherwise communicating with us.
• Device and usage information, such as IP address, browser, device identifiers, network information, pages viewed, interactions with the Services, and similar analytics information.
• Marketing and advertising information, including your preferences and information about engagement with our emails, advertisements, and promotions.

3. How We Collect Personal Information

• Directly from you when you purchase, create an account, contact us, sign up for communications, submit content, or otherwise provide information.
• Automatically through cookies, pixels, analytics tools, and similar technologies when you use the Services.
• From Shopify, payment processors, shipping and fulfillment providers, analytics providers, marketing platforms, and other service providers that support our business.
• From business partners or other third parties where permitted by law.

4. How We Use Personal Information

• Provide and improve the Services, process payments, fulfill and deliver orders, process returns and exchanges, manage accounts, and provide customer support.
• Communicate with you about orders, accounts, customer-service matters, policy changes, and other transactional matters.
• Send marketing and promotional communications where permitted by law and consistent with your communication preferences.
• Personalize the shopping experience and measure the effectiveness of our website, products, marketing, and advertising.
• Detect, investigate, and prevent fraud, misuse, security incidents, or other illegal or harmful activity.
• Comply with applicable law, legal process, accounting and tax obligations, and enforce our agreements and policies.

5. Cookies, Analytics, and Advertising

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate the Services, remember preferences, understand website usage, measure performance, and support advertising. Depending on your location and applicable law, you may have choices regarding certain cookies or uses of personal information for targeted advertising. Where required, we will provide an appropriate consent or privacy-choice mechanism on the Services.

6. How We Disclose Personal Information

We may disclose personal information for legitimate business purposes and as permitted by law.

• Shopify and service providers that support ecommerce hosting, payment processing, fraud prevention, analytics, customer service, cloud storage, fulfillment, shipping, email, SMS, and marketing.
• Business and advertising partners where necessary to provide services or advertising, subject to applicable privacy rights and choices.
• Third parties when you direct us to disclose information or consent to the disclosure.
• Our affiliates and companies under common ownership or control.
• Government authorities, law enforcement, courts, advisors, or other parties when required by law or reasonably necessary to protect rights, safety, property, or the integrity of the Services.
• A buyer, successor, or other party in connection with a merger, financing, reorganization, sale of assets, bankruptcy, or similar business transaction.

7. Shopify and Other Service Providers

Our online store is hosted by Shopify. Shopify collects and processes information about your access to and use of the Services in order to provide and improve its services. Information submitted through our store may be transmitted to Shopify and other service providers, including providers located outside your state or country. Shopify's own processing is governed by its applicable privacy notices and privacy tools. You can review Shopify's consumer privacy information at privacy.shopify.com.

8. Your Privacy Rights and Choices

Depending on where you live and applicable law, you may have rights concerning your personal information. These rights are not absolute and may be subject to exceptions.

• Request access to or information about personal information we maintain about you.
• Request correction of inaccurate personal information.
• Request deletion of certain personal information.
• Request a portable copy of certain personal information where applicable.
• Opt out of certain uses or disclosures that applicable law treats as sale, sharing, or targeted advertising.
• Opt out of promotional email by using the unsubscribe link in our marketing emails. You may still receive transactional or service-related communications.

Where required by applicable law, we will honor recognized browser-based opt-out preference signals, such as Global Privacy Control, as applicable to the device/browser or account that can reasonably be associated with the signal. Privacy choices available through our Shopify storefront should be accessed through the live Good Boy website's privacy-choice or data-sharing opt-out page.

We will not discriminate against you for exercising privacy rights provided by applicable law. We may verify your identity or an authorized agent's authority before completing a request.

9. Children's Privacy

The Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13 through the Services. If you believe a child has provided personal information to us without appropriate authorization, please contact us so we can evaluate and, where appropriate, delete the information. We do not knowingly sell or share the personal information of consumers under 16 in a manner requiring opt-in authorization under applicable California law.

10. Security and Retention

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain business and transaction records, comply with legal obligations, resolve disputes, prevent fraud, and enforce agreements.

11. Third-Party Websites

The Services may contain links to websites or services operated by third parties. Their privacy and security practices are governed by their own policies. Good Boy is not responsible for the privacy practices or content of third-party websites or services merely because we provide a link to them.

12. International Processing

Our service providers may process or store personal information in jurisdictions outside the place where you live. Where applicable law requires safeguards for international transfers, the relevant service provider or Good Boy will use legally recognized transfer mechanisms as appropriate.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, Services, or legal requirements. We will post the revised policy on the website, update the 'Last updated' date, and provide additional notice when required by law.

14. Contact Us

For questions about this Privacy Policy or to submit a privacy request, contact:

NRL Food Group, LLC d/b/a Good Boy950 California Blvd.San Luis Obispo, CA 93401United StatesEmail: info@goodboyinslo.comPhone: +1 805-602-5220